Voronezh State University, Russia, Voronezh, shesterina8@gmail.com
The paper focuses on the Russian-speaking sector of videoblogging in terms of its cultural and educational value. It outlines the existing media practices aimed at popularizing cultural values. It is noted that in order to broadcast spiritual values, bloggers often turn to the most popular metaprograms – «person», «values», «process», «similarity», «past», «achievement». In an effort to internalize new knowledge and bring to the fore existing ideas relating to culture, the authors appeal to archetypal plots, including «rethinking philosophical categories», «the feat of Prometheus» and «journey». It was revealed that in the analyzed sector, the authors use all the resources of video blogs and create channels of different formats: monothematic, polythematic, universal. In the first (monothematic) type, the dominance of literary and cinematographic blogs, as well as channels aimed at education in the field of fine arts, is established. In order to boost communication, bloggers use three types of content – hub, help and hero.
videocontent; videoblogging; cultural and educational content; metaprograms; archetypal plots
Download textFor citing: Shesterina, A.M. (2022). Videoblogging as a platform for popularization cultural values. Ethnopsycholinguistics. Moscow: INION RAN. Vol. 3(10), pp. 41-50. DOI: 10.31249/epl/2022.03.03