Moscow State Linguistic University, Russia, Moscow
The article explores how the actual speech motives hierarchy influences the production of new ways of onyms use. The author investigates the semantic dynamics of names in internet communications and reveals the actual psychological content of speech acts, as well as the content retention mechanism in the structure of the onym meaning. The presented methods of the dominant sense identification are based on the psychological meaning and the personal meaning functional relation. The changes of onomastic patterns are setting on the internet communication contexts which plans the new development way of onym. We offer a model of a specific speech act which naturally transmits the logotype function to the homonym.
onym; onomastic pattern; motive; speech activity; speech act
Download text