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5. National mentality and the category of persuasion (based on the analysis of Spanish political discourse) (Open access)

National mentality and the category of persuasion (based on the analysis of Spanish political discourse) (Open access)

Aldoshina S.A.

Moscow State Linguistic University, Russia, Moscow, sofiyaaldosh99@gmail.com

Abstract

The paper looks into the category of persuasion associated with the mentality of the participants to political communication. It describes persuasive tactics and linguistic means through the analysis of a speech by Santiago Abascal, one of the most prominent political leaders of present-day Spain. His speeches demonstrate that the speaker and the audience represent one culture, united by one outlook. A political leader can be a successful communicator only by keeping this in mind.

Keywords

persuasion; political discourse; strategies and tactics of persuasion; linguistic manipulation; national mentality

For citing: Aldoshina, S.A. (2022). National mentality and the category of persuasion (based on the analysis of Spanish political discourse). Ethnopsycholinguistics. Moscow: INION RAN. Vol. 3(10), pp. 62-75. DOI: 10.31249/epl/2022.03.05

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