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5. Figurative units as attractors of meaning in political media communication

Figurative units as attractors of meaning in political media communication

Tan Jie

PhD Student at the Department of General and Russian Linguistics, The Pushkin State Russian Language Institute, Russia, Moscow, tj870583493@163.com

Abstract

The paper analyzes figurative units as a crucial means of expressing political mean-ings in mediated communication. The paper seeks to support the hypothesis about the attractive function of figurative units in political media communication. The author demonstrates the role of figurative means in generating new meanings, texts, and images using “garden – jungle” metaphor in the speech of Josep Borrell, EU High Representative for Foreign Affairs and Security Policy. Secondary meanings of media-political texts based on image-attractors are presented.

Keywords

image; figurative units; metaphor; attractor; political discourse; media communica-tion.

For citing: Tan Jie (2025) Figurative units as attractors of meaning in political media communication. Ethnopsycholinguistics. Moscow. INION RAN.Vol. 2 (21). pp. 92-109. DOI: 10.31249/epl/2025.02.06

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