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5. Realization of archetypes in the narrative of a soap opera (case study of “Wild Heart” TV series, 2009)

Realization of archetypes in the narrative of a soap opera (case study of “Wild Heart” TV series, 2009)

Yulia A. Yevgrafova

Dr.Sc. in Philology (Advanced Doctorate), Associate Professor, Profes-sor at the Department of Advertising, Public Relations and Linguis-tics, National Research University «Moscow Power Engineering Insti-tute», Russia, Moscow, yu.evgrafova@mail.ru

Abstract

The paper relies on the model by A.-J. Greimas to study the narrative of a soap opera and analyzes how the images of the collective unconscious are realized in it. The author discovers that the archetypes are features In regural ibtervals in the nar-rative, and they are realized in specific actors in the actant scheme, and one actor can be act as a projection of more than one archetype. Archetypes in the narrative of a soap opera facilitate comprehension of what is happening and have a sugges-tive influence on the audience.

Keywords

narrative; heterogeneous text; archetype; actant scheme; comprehension; suggestive influence.

For citing: Evgraphova J. A. (2025) Realizationof archetypes in the narrative of a soap opera (case study of “Wild Heart” TVseries, 2009). Ethnopsycholinguistics. Moscow. INION RAN.Vol. 1 (20). pp. 24-41. DOI: 10.31249/epl/2025.01.02

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